Ideas
Explore the world's #1 largest database of ideas and innovations, with 473,752 inspiring examples.
Trend Reports
Discover why 1,273 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,954 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,273 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,954 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 473,752 cutting edge ideas.

Promoting Deformed Produce

EU Embraces Wonky Veggies

— November 13, 2008 — Lifestyle
Come on, let’s face it, we all thought the fruits and veggies we buy are supposed to look like the stereotypical images their names bring to mind. Not so fast! For a while the European Union knew better, but fear not, they have finally conceded that “Wonky veggies (and fruits)” are just as good to eat as perfectly-shaped specimens.

On the heels of numerous protests, the EU capitulated to the demands of supermarkets and farmers that 26 types of fruit and vegetables would no longer be banned for their less-than-perfect appearance.

So brings us your misshapen, even slightly erotically deformed produce, and we will willingly accept it!
Trend Themes
1. Embracing Imperfect Produce - Businesses are promoting and accepting the consumption of misshapen and deformed produce as an alternative market with economic and environmental benefits.
2. Sustainable Agriculture - Increasingly, consumers are embracing the idea of sustainable agriculture and businesses are catering towards this trend by offering healthier and more eco-friendly produce options.
3. Anti-food Waste Movement - As more consumers seek out ways to combat food waste, businesses are stepping in to meet the demand with new products and services that support the movement.
Industry Implications
1. Food Retail - The promotion of misshapen and imperfect produce creates an opportunity for food retail businesses to offer these alternative options, market them as eco-friendly, and attract a new segment of eco-conscious consumers.
2. Agriculture - The sustainable agriculture trend presents an opportunity for agricultural businesses to cater to the increasing demand for healthier and more eco-friendly produce options.
3. Food Startups - The anti-food waste movement presents an opportunity for innovative food startups to develop new products and services that align with the goal of reducing food waste and promoting sustainability.
3.9
Score
Popularity
Activity
Freshness