The idea is simple, teach teens to spend money before they are mature. Of course it's covered in make-up, behind a "financial training program" according to Master Card. This new program is a prepaid debit card, which is "changing the relationship between teens and parents, building a strong foundation of trust, understanding, financial freedom and responsibility."
Well, just make up and not even marketing in my opinion, their intention is too obvious, but I think the idea makes sense. Teens get treated liek adults in other industries like fashion. And now it's the turn for debit cards. They will learn how to use them before they can even control their impulse to buy. I can't say I like it, but it's over there.
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