DeBeers Expands in Singapore with Flagship Boutique
Tajah Charles — October 21, 2010 — Fashion
References: marinabaysands & livetradingnews
Adding to the luxury of Marina Sands Bay, DeBeers expands in Singapore with its first Southeast Asian flagship boutique. A highlight of the opening was the reveal of the one-of-a-kind, 17-carat diamond piece, the Talisman Wonder.
As with all DeBeers stores, this edition includes a DeBeers Beauty Scan, a machine designed to display the true features of a diamond. Also on display for the opening was the $3 million Princess Lea Necklace. With almost 90 carats and 1200 hours of workmanship, this piece is the star of the Princess Lea Collection.
As with all DeBeers stores, this edition includes a DeBeers Beauty Scan, a machine designed to display the true features of a diamond. Also on display for the opening was the $3 million Princess Lea Necklace. With almost 90 carats and 1200 hours of workmanship, this piece is the star of the Princess Lea Collection.
Trend Themes
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Luxury Expansion — Opportunities for other luxury brands to expand their presence in emerging markets with flagship boutiques.
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Advanced Diamond Technology — Potential for development of innovative diamond scanning machines and technologies to enhance the diamond shopping experience.
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Extravagant Jewelry Collections — Demand for exclusive and high-value jewelry collections, creating market opportunities for designers and luxury brands.
Industry Implications
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Luxury Retail — Luxury retail industry can benefit from expanding into emerging markets and establishing flagship boutiques.
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Diamond Technology — Development and improvement of diamond scanning machines and technologies can disrupt the diamond industry.
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High-end Jewelry — Opportunities for designers and luxury brands to create extravagant and high-value jewelry collections.
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