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Dead Sea Mineral-Powered Sunscreens

AHAVA's CC Cream Provides Color Correction and Sun Protection

— May 15, 2022 — Fashion
Dead Sea minerals are the driving force of AHAVA's CC Cream Color Correction Skin Protection SPF 30. As the summer months trickle in and the sun intensifies, it is important for consumers to take precautions against sunburn. This particular formula by AHAVA is engineered to even out skin tone.

The fully vegan formula is offered in a sheer, universal shade—meaning that it can produce striking results for any skin tone. AHAVA mixes its "smart, invisible, color-correcting capsules" with its Osmoter™. This results in enhanced radiance, protection against UVA/B damage, as well as diminishing the signs of premature aging.

AHAVA's CC Cream Color Correction Skin Protection SPF 30 with Dead Sea minerals can be used on its own or under foundation.

Image Credit: AHAVA
Trend Themes
1. Dead Sea Mineral Sunscreen - Incorporating Dead Sea minerals into sunscreen products creates a new market of effective and natural sun protection for consumers.
2. Vegan Skincare - The rise in veganism has led to a growing trend in the skincare industry to develop sustainable, cruelty-free products, such as AHAVA's vegan CC cream.
3. Smart Capsule Technology - The use of color-correcting capsules in skincare products is a new innovative trend that allows for better product efficacy and customization.
Industry Implications
1. Skincare - The skincare industry can capitalize on the use of innovative natural ingredients, such as Dead Sea minerals and color-correcting capsules, to create more effective and environmentally-friendly products.
2. Sun Protection - The development of Dead Sea mineral-powered sunscreen presents new opportunities for sun protection product innovation and differentiation.
3. Natural Products - The trend towards vegan skincare and the incorporation of natural ingredients is attractive to consumers who prioritize sustainability and environmental consciousness.
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