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Bone-Chilling Timepieces

The 'Crazy Skull' Watch by de Grisogono Screams Luxury Halloween

— November 1, 2014 — Fashion
Each one of de Grisogono's pieces scream luxury— in this case, Halloween luxury. The 'Crazy Skull' watch uses 890 diamonds and rubies, amounting up to 23 karats. There are 20 different stone sizes used and a 1.5 karat white diamond-set nose. With kinetic technology, the white and black diamonds set in the eyes give the illusion of movement. Limited to just 10 pieces, each watch will set you back anywhere between $633,000 to $822,000.

The popularity of the skull has only increased since the constant use by design house, Alexander McQueen and artist, Damien Hirst. Swiss watch maker, de Grisogono focuses on the skull in his latest luxury collection. This made-to-order piece takes 250 hours to complete. For some added Halloween flair, a tongue set with 66 rubies sticks out on the hour.
Trend Themes
1. Luxury Halloween Timepieces - The popularity of Halloween themed luxury watches and jewelry presents an opportunity for designers to create unique and exclusive pieces that cater to the affluent market.
2. Kinetic Diamond Technology - Innovations in kinetic diamond technology and micro-mechanics can create distinct design capabilities in luxury timepieces that create a sense of movement and visual appeal.
3. Skull-themed Luxury Designs - The continued popularity of skull motifs among luxury brands creates an opportunity for designers to create unique and exclusive pieces of art in the luxury goods market.
Industry Implications
1. Luxury Watches and Jewelry - Luxury watch and jewelry makers can capitalize on the trend of Halloween-themed items by creating limited edition, exclusive and expensive pieces that cater to the high-end luxury market.
2. Diamond-mining and Processing Industry - As designers look for unique and rare diamonds to create luxury timepieces, innovation in diamond mining technology and processing present opportunities for improved efficiencies and unique stone availability.
3. Luxury Art and Sculpture Industry - The trend of skull-themed luxury designs presents an opportunity for luxury artists and sculptors to create unique pieces with high market demand and exclusive price points.
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