British actress Tilda Swinton is the latest cover girl to grace the pages of Dazed & Confused May 2010. The academy award winner shot by Glen Luchford shows off a variety of looks including teased and tousled locks and short pixie 'dos.
Best known for her roles in 'Burn After Reading,' 'Julia,' and 'The Curious Case of Benjamin Button,' Swinton shines in pieces from Celine styled by Katy England.
Implications - This tousled editorial uses elements of sexual appeal to attract viewers. When using seduction to promote a commodity, companies should remember that it is necessary to maintain an element of class that will conserve the respectability of a business.