Junya Watanabe and The North Face Join on the Dayhiker Lumber Jacket
Junya Watanabe works in collaboration with The North Face once again on the new Dayhiker Lumber Jacket for the Spring/Summer 2021 season. The wearable is a hybrid design that takes components of the Dayhiker pack with the elements of a lightweight shell jacket.
It is made in a black shade and the utilitarian jacket features components such as a hood and toggles for adjustable sensibilities. It also features a lot of storage-ready elements at the front. There are zippered pockets along with D-rings paired together with tear-resistant paneling at the arm areas. The rest of the jacket boasts details such as buckles, dangling straps and a stark The North Face logo to round it all out.
Image Credit: The North Face Standard
It is made in a black shade and the utilitarian jacket features components such as a hood and toggles for adjustable sensibilities. It also features a lot of storage-ready elements at the front. There are zippered pockets along with D-rings paired together with tear-resistant paneling at the arm areas. The rest of the jacket boasts details such as buckles, dangling straps and a stark The North Face logo to round it all out.
Image Credit: The North Face Standard
Trend Themes
1. Hybrid Jacket-backpacks - The fusion of clothing and storage technology creates potential for collaborations between fashion and outdoor industries.
2. Utilitarian Wearable Designs - Clothing incorporating functions and features not typically seen have the potential to redefine the market by offering increased convenience and versatility.
3. Sustainable Outdoor Fashion - The use of eco-friendly materials in outdoor-wear is a growing trend with the potential to disrupt the fashion industry as a whole as sustainability becomes a greater priority for customers and established companies.
Industry Implications
1. Fashion - Fashion companies can expand their product offerings and collaborations with outdoor and sportswear industry players to create hybrid designs that offer increased functionality and appeal to various types of customers.
2. Outdoor Gear & Apparel - Traditional outdoor wear companies have the opportunity to increase their market share by incorporating designs that have crossover appeal with fashion customers.
3. Sustainability - The fashion and outdoor industries can both benefit by prioritizing the use of sustainable materials and processes in their products, appealing to green-minded customers and reducing negative environmental impact.
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