Junya Watanabe works in collaboration with The North Face once again on the new Dayhiker Lumber Jacket for the Spring/Summer 2021 season. The wearable is a hybrid design that takes components of the Dayhiker pack with the elements of a lightweight shell jacket.
It is made in a black shade and the utilitarian jacket features components such as a hood and toggles for adjustable sensibilities. It also features a lot of storage-ready elements at the front. There are zippered pockets along with D-rings paired together with tear-resistant paneling at the arm areas. The rest of the jacket boasts details such as buckles, dangling straps and a stark The North Face logo to round it all out.
Image Credit: The North Face Standard
What's Driving This Trend
- Hybrid Jacket-backpacks
- The fusion of clothing and storage technology creates potential for collaborations between fashion and outdoor industries.
- Utilitarian Wearable Designs
- Clothing incorporating functions and features not typically seen have the potential to redefine the market by offering increased convenience and versatility.
- Sustainable Outdoor Fashion
- The use of eco-friendly materials in outdoor-wear is a growing trend with the potential to disrupt the fashion industry as a whole as sustainability becomes a greater priority for customers and established companies.
Who This Affects Most
- Fashion
- Fashion companies can expand their product offerings and collaborations with outdoor and sportswear industry players to create hybrid designs that offer increased functionality and appeal to various types of customers.
- Outdoor Gear & Apparel
- Traditional outdoor wear companies have the opportunity to increase their market share by incorporating designs that have crossover appeal with fashion customers.
- Sustainability
- The fashion and outdoor industries can both benefit by prioritizing the use of sustainable materials and processes in their products, appealing to green-minded customers and reducing negative environmental impact.
