Upcycled Toilet Paper Cores

The 'Day Re' by Kim Ji-eun is a Bathroom Memo Pad

There are many contraptions and concepts for toilet paper, but until I stumbled upon 'Day Re,' I never considered recycling the toilet paper core. What makes it less useful than its fluffy counterpart?

Designer Kim Ji-eun put that question to the test when devising the 'Day Re' toilet paper core memo pad. 'Day Re' is essentially a sticker that fixes onto an unrolled core, creating useful note pads for everyday use. Pretty neat, right?

Upcycling
The trend towards upcycling waste materials continues, and provides an opportunity to create innovative new products like the 'Day Re' memo pad.
Paper Recycling
Consumers increasingly expect products to have sustainable and eco-friendly features, and 'Day Re' meets this trend by repurposing toilet paper cores.
Alternative Uses for Waste Materials
There is growing market potential for innovative products like 'Day Re', that utilize waste materials in creative and practical ways.

Industries Being Reshaped

Stationery and Gift
The 'Day Re' memo pad is a creative and eco-friendly gift and office supply idea that could disrupt the stationery market.
Home Goods
As consumers become more concerned about sustainability and green living, household goods companies that find ways to repurpose waste materials may gain a competitive advantage, such as with the 'Day Re' toilet paper core memo pad.
Eco-friendly Products and Services
The trend towards eco-consciousness in consumer products presents an opportunity for businesses to innovate new and sustainable ideas, like the 'Day Re' memo pad that repurposes waste materials.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 35%
Activity 56%
Freshness 8%