High-Tech Sensitive Toothpastes

This New Davids Natural Toothpaste Uses NASA Technology

Technology developed by NASA can be found in the newest launch from Davids Natural Toothpaste, the Davids Sensitive+Whitening Hydroxyapatite Toothpaste. This high-performance sensitive toothpaste uses an innovative ingredient, nano-hydroxyapatite, for the purposes of repairing enamel and relieving sensitivity. Nano-hydroxyapatite (n-Ha) was developed exactly for these purposes by NASA to help astronauts operating in a zero-gravity environment in space.

The proprietary formula is said to "repair the tooth as hydroxyapatite is deposited inside the passageways to the nerves (tubules), where the bio-active material bonds to the inner tooth surface to plug the tubules and stop sensitivity at its source." Unlike some sensitive toothpaste products that actually use nerve-numbing potassium nitrate, this drug-free alternative actively repairs teeth.

Nano-hydroxyapatite Toothpastes
Using NASA technology to repair tooth enamel and relieve sensitivity with nano-hydroxyapatite presents an opportunity to disrupt the oral care industry.
Drug-free Sensitive Toothpastes
Creating drug-free sensitive toothpaste alternatives that actively repair teeth instead of numbing nerves provides a disruptive innovation opportunity for oral care companies.
High-performance Oral Care Products
Developing high-performance oral care products with innovative ingredients, such as nano-hydroxyapatite, offers a market advantage for oral care companies.

Who This Affects Most

Oral Care
The oral care industry can invest in research to create innovative products that use nano-hydroxyapatite and drug-free ingredients to create a competitive advantage.
Aerospace Technology
Adapting aerospace technology to oral care products presents disruptive innovation opportunities that can revolutionize the oral care industry.
Nano Materials
Exploring the use of nano-hydroxyapatite and other nanomaterials in oral care products provides an opportunity to create more effective and advanced products.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 50%
Activity 30%
Freshness 11%