Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

David Robertson, CEO of Talk2One (INTERVIEW)

Accessible Canadian Communication

— April 27, 2012 — Social Good first became aware of David Robertson's social business Talk2One at the 2011 Social Finance Forum.

We got to dig a little bit deeper into how Talk2One developed, which, like many social enterprises, sprouted out of the desire to work toward fulfilling a need.

Four Questions with David Robertson

1. How did the idea for the business model come about?

Talk2One was first developed in South Africa as a telephony-based, training program used to inform and support large workforces in multiple languages about HIV/AIDS and other STDs. Access to information and the ability to communicate should be considered as basic human rights and upon returning to Canada, it became clear that there was a need and opportunity to “bridge the digital divide” for many thousands of marginalized and at-risk Canadians with no reliable phone who are isolated from the community and are often unable to access social-based information that can help them make informed decisions that affect their lives.

2. How did you decide to join this sector?

With many years' experience in marketing and telecommunications, along with a strong personal commitment to effective social change solutions, the need for this kind of social support service became self-evident and manifested itself into providing a free “public service” using existing technology accessible by everyone, regardless of their social status or ability to pay. From the onset Talk2One Ltd. was established as a for-profit company with a social purpose and has since been certified as a “B” or Beneficial Corporation providing services to thousands of people on social assistance for the past three years now with a proven track record.

3. How do you get your inspiration?

Inspiration comes from having experienced homelessness and poverty first hand and wanting to help our members escape the spiral of poverty using my skills and background to create positive change. Monitoring the needs of the members and support agencies by way of regular interviews and system surveys allows us to determine their requirements and rise to the challenge of providing low cost but effective solutions in a timely manner. Our inspiration comes from hearing from our members who are now able to receive messages from potential employers, landlords or their family and friends and are no longer isolated form society.

4. How do you reset yourself to be creative? Do you have any rituals?

There are usually two steps to the creative process as good solutions are not necessarily the first idea in one’s head. First is to establish the need or problem based on field input, conversations with colleagues, market research over the internet or at the library and isolating the key issues to be resolved. Step two requires a quite space and computer time and involves first sketching out the solution in broad strokes and then refining each phase in writing so that others may share their thoughts as a critique. Creative ideas are no good unless they take a permanent form.