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Tarzan Underpants

David Beckham on a Rope for Emporio Armani Underwear

— June 11, 2009 — Fashion
Following in the footsteps of his wife Victoria Beckham, David Beckham unveiled his own new Emporio Armani Underwear ad at Selfridges on Oxford Street, London.

The ad features the hunky David Beckham with a thick rope a la Tarzan and ripped abs. It was shot by Mert Alas & Marcus Piggott and is part of the Fall 2009-Winter 2010 ad campaign.

Implications - Sexual appeal tends to have a fairly good success rate in drawing attention from consumers. With celebrities thrown into that mix, brands have a winning strategy in gaining the exposure that many businesses crave when a new product is being released. As controversial as sex is, it sells and it's often an effective angle to create eye candy and therefore accentuate the product itself.
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