Elly Heise's #DaughterDoesMyMakeup series reminds us that we don't give children enough credit.
The little girls throw conventional makeup by the wayside, applying lipstick, eyeshadow and blush with such reckless abandon, you can't help but admire it. When was the last time you applied your makeup with such fearlessness? Such creativity? That's what I thought.
Beyond the humorous element of looking at turquoise eyeshadow bravely paired with hot pink lipstick, there is a darker side to the series. Heise photographed the mothers looking downright serious in their vaguely clownish makeup. Are their somber expressions meant to signal the exhaustion and difficulty of motherhood? Or are the makeup looks meant to resemble bruising, adding an even more ominous layer of potential domestic violence into the viewer's interpretation.
Why This Trend Is Growing
- Child-administered Makeup
- The trend of children applying makeup to their parents creates an opportunity for cosmetic companies to develop child-friendly makeup lines.
- Mommy Blogger Content
- The rise of #DaughterDoesMyMakeup series and similar social media trends offer a lucrative market for brands to partner with mommy bloggers.
- Inclusive Beauty
- The unconventional makeup looks created by children challenge beauty standards and inspire a more inclusive definition of what constitutes beauty.
Industries Being Reshaped
- Cosmetics
- Cosmetics companies could innovate by producing child-friendly makeup products.
- Social Media
- The popularity of #DaughterDoesMyMakeup series creates opportunities for social media marketing and influencer partnerships.
- Fashion and Beauty
- The inclusive nature of the trend indicates an opportunity for fashion and beauty industry stakeholders to promote diversity and representation.
