Snuggle Up to the 3 Foot Darth Vader Back Buddy

 - Jun 1, 2009   Updated: Mar 24 2011
References: shop.starwars & likecool
Snuggle up to this Star Wars Darth Vader Back Buddy from the online Star Wars Shop.

This backpack will carry all your favourite Star Wars memorabilia on a three-foot replica of Darth Vader himself.

Made from 100% polyester, the makers of the Back Buddy say it is suitable for anyone above the age of 3.

Implications - This Star Wars backpack is proof that when a pop cultural reference is truly iconic, its influence will last through decades. What Star Wars has achieved is the goal of every brand and product thereafter: unshakably loyal fans. Smart companies will use the Star Wars franchise as a case study regardless of whether they're in the film industry or not.