The Danner x Helinox Collection is Ready for the Great Outdoors
Michael Hemsworth — April 24, 2019 — Fashion
References: danner & gearculture
The Danner x Helinox Collection is a new series of products created in collaboration between the two brands and are designed with outdoor lifestyles in mind to keep adventurers prepared.
The collection consists of three products in total including a table, chair and pair of boots, which are all outfitted with DAC aluminum that enables them to maintain a durable yet lightweight profile. The table and chair are resistant to UV rays and inclement weather, while the boots are crafted with full-grain leather along with Goretex lining and Vibram outsoles.
The Danner x Helinox Collection features a price point starting at $150 and addresses the demand from consumers for durable equipment for outdoor use as they seek to spend more time in nature on their spare time.
The collection consists of three products in total including a table, chair and pair of boots, which are all outfitted with DAC aluminum that enables them to maintain a durable yet lightweight profile. The table and chair are resistant to UV rays and inclement weather, while the boots are crafted with full-grain leather along with Goretex lining and Vibram outsoles.
The Danner x Helinox Collection features a price point starting at $150 and addresses the demand from consumers for durable equipment for outdoor use as they seek to spend more time in nature on their spare time.
Trend Themes
1. Outdoor Lifestyle Gear - Opportunity for innovative products that combine durability, lightweight design, and weather resistance for outdoor enthusiasts.
2. Collaborative Design - Opportunity to create unique and functional products through collaboration between brands in different industries.
3. Increased Interest in Nature - Opportunity to cater to the growing demand for outdoor equipment as consumers seek to spend more time in nature.
Industry Implications
1. Outdoor Recreation - Disruptive innovation opportunities to create advanced and durable equipment for outdoor activities and adventures.
2. Footwear - Opportunity for the footwear industry to develop durable boots with features like Goretex lining and Vibram outsoles for outdoor enthusiasts.
3. Furniture - Opportunity for the furniture industry to design lightweight and weather-resistant outdoor furniture for consumers looking to enjoy nature.
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