The editorial by Russian photographer Danil Golovkin for Instyle Magazine takes traditional folk fashion and turns it on its head. It introduces an edginess that is at once urban and elegant. While the outfits still maintain the rich colors and bold patterns the culture is accustomed to, it brings modern fits, embellishments and pairings that any woman would love to don.
Shot in studio, the editorial by Danil Golovkin for Instyle Magazine is captured against both wooden and concrete backdrops that accentuate the look of each sophisticated ensembles. Although rustic and rugged, it shows that the outfits seem to channel the femme fatales of the folk tradition.
The two models starring in the photoshoot by Danil Golovkin for Instyle Magazine are perfect for the part. Their dark hair has been gathered in braids and their blue eyes highlighted with dark eyeshadow.
Key Themes Behind This Trend
- Modernizing Folk Fashion
- There is an opportunity to disrupt the fashion industry by bringing modern fits, embellishments, and pairings to traditional folk fashion.
- Urbanizing Traditional Styles
- Urbanizing traditional styles can create a new trend by introducing an edgy and elegant aesthetic to cultural fashion.
- Sophisticated Femme Fatale Look
- Creating a sophisticated femme fatale look within folk fashion can attract a new audience and disrupt the traditional perception of the style.
Where This Applies
- Fashion
- The fashion industry can benefit from incorporating edginess and modern elements into traditional folk fashion.
- Photography
- Photographers can explore capturing traditional folk fashion in urban settings to create a unique and visually striking aesthetic.
- Beauty
- Beauty brands can explore creating makeup looks and products that enhance the femme fatale aesthetic within traditional folk fashion.
