Bars of soap should not be neglected in the design department, which is why Daniel Ting Chong has taken it upon himself to design some funky cleansers. Shaped like ice cream cones, cleavers and paint brushes, Chong’s creations are almost unrecognizable as sudsy products. Their scents, however, should be a dead giveaway as lemon, peppermint and a combination of the two are often used in cleaning products. Each soap bar also has phrases like “fresh coat,” “ice clean” and “clean cut” to further promote bathing.
Daniel Ting Chong, based in Cape Town, South Africa, is an illustrator, designer, artist and VJ/DJ. His quirky approach to design has garnered him international attention, including clients abroad like Levi Strauss, New York Times and the Discovery Channel, as well as multiple features in art publications.
Key Themes Behind This Trend
- Abstract Soap Designs
- There is a trend towards creating unique and whimsical soap designs that can differentiate products from competitors.
- Scent Innovation in Soap
- There is a trend towards using unconventional scents in soap products to create a memorable and differentiated experience for customers.
- Marketing Through Soap Packaging
- There is an opportunity for companies to use creative and clever packaging in soap products as a way to market and promote the brand.
Where This Applies
- Consumer Goods
- Innovation in soap design and scents can be applied in the wider consumer goods industry to create unique experiences for customers.
- Retail
- Creative and unique soap designs can be a way to differentiate products and draw customers into physical retail locations.
- Personal Care
- There is potential for innovative soap designs and scents to disrupt the personal care industry and provide customers with memorable and differentiated experiences.
