Sweet Tooth Hoods

Damien Poulain 'Masks & Candies' Series Features Colorful Treat Headgear

Wearing these head garments from the Damien Poulain 'Masks & Candies' series during Halloween would be perfect for a unique get-up, however they might have one lose out on some great candy since the masks themselves are made of goodies. The Damien Poulain 'Masks & Candies' series features a ton of colorful kid treats put together to create tribal-looking face covers that are eerily cute.

Damien Poulain created this set of five masks for the Graphic Detour event happening at various Graphic Design museums in which this series has now been shown. The project was undertaken through a partnership with a candy company called Jamin and the tribal gear was inspired by pagans' garments and shamans' masks. Such masks are rumored to set the wearers into a dream-like, fantastical world, which is the idea behind the Damien Poulain 'Masks & Candies' series.

Edible Fashion
The Damien Poulain 'Masks & Candies' series showcases the trend of wearable accessories made from edible materials, opening up opportunities for unique and interactive fashion experiences.
Candy Collaboration
Partnerships like the one between Damien Poulain and Jamin candy company highlight the trend of collaborations between artists and food brands to create visually appealing products that cater to both aesthetics and taste.
Fantasy-inspired Masks
The tribal-inspired masks in the Damien Poulain 'Masks & Candies' series tap into the trend of incorporating fantasy elements into fashion, providing opportunities to create imaginative and captivating designs.

Sectors Adopting This

Fashion
The fashion industry can explore the concept of edible accessories and collaborate with food brands to create unique and interactive pieces.
Food and Beverage
Food and beverage companies can consider partnering with artists and designers to develop visually appealing and edible products that cater to both taste and aesthetics.
Art and Design
Artists and designers can incorporate fantasy-inspired elements into their work, such as tribal masks, to create visually striking and imaginative pieces.
SCORE
2.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 40%
Activity 35%
Freshness 8%