With summer just around the corner, the Dace Spring 2010 campaign has us fashionistas anticipating the new styles of the season. Using soft pastel colours along with natural sunlight, we can almost feel the warm breeze blowing through those sexy spring dresses and soft flowy tops in these prints.
While the Dace Spring 2010 campaign maintains a 60s atmosphere, these pieces are definitely hot items in stores this season.
Check out the Dace Spring 2010 campaign in the gallery above.
Key Themes Behind This Trend
- Soft Pastel Colors
- Disruptive innovation opportunity: Develop new eco-friendly dyes and pigments for soft pastel colors that are long-lasting and sustainable.
- Natural Sunlight Photography
- Disruptive innovation opportunity: Create mobile apps or filters that simulate the effect of natural sunlight for innovative photography experiences.
- 60s Atmosphere
- Disruptive innovation opportunity: Combine retro aesthetics with modern technology to create 3D printed fashion pieces inspired by the 60s era.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Integrate augmented reality into fashion retail to allow customers to virtually try on clothes before purchasing.
- Textile
- Disruptive innovation opportunity: Develop sustainable and biodegradable materials for textile production to reduce the ecological impact of the fashion industry.
- Photography
- Disruptive innovation opportunity: Develop AI-powered cameras that automatically adjust settings to mimic the effect of natural sunlight for perfect outdoor portraits.
