Harmony's Capsule, 'Da Alfredo Positano' Draws Inspiration From Italy
References: en.harmony-paris & hypebeast
The newest project from Parisian fashion brand Harmony is entitled the 'Da Alfredo Positano.' It encapsulates Italian vibes from Italian restaurant in a town that Harmony's founder, David Obadia visits frequently. The restaurant is on the Amalfi coast and Obadia draws the inspiration specifically from the color palette. The color scheme highlights royal blues, shades of white and beige, all recalling the region's golden era, as these colors were meant to symbolize wealth during the 50s.
The Da Alfredo Positano collection taps into the aesthetics of a 'summer holiday' as well with its use of fabric materials. The capsule uses silks, towelling, and cupro materials, but also wools, mohair, and wool crepe. Some pieces in the collection include denim jackets, blazers, tailored lightweight coats, suits, and button up shirts.
Image Credit: Harmony
The Da Alfredo Positano collection taps into the aesthetics of a 'summer holiday' as well with its use of fabric materials. The capsule uses silks, towelling, and cupro materials, but also wools, mohair, and wool crepe. Some pieces in the collection include denim jackets, blazers, tailored lightweight coats, suits, and button up shirts.
Image Credit: Harmony
Trend Themes
1. Revamped Retro Menswear - The use of vintage style and retro fabrics in menswear creates an opportunity for brands to offer a fresh take on classic design.
2. Italian-inspired Collections - Drawing inspiration from Italian culture and aesthetics can bring new life to fashion, creating unique collections that stand out.
3. Summer Holiday Collection - Creating collections that capture the essence of summer vacation can resonate with customers looking for functional yet stylish pieces for travel.
Industry Implications
1. Menswear Fashion - The menswear fashion industry can capitalize on the trend of using retro fabrics and Italian-inspired collections to create unique and differentiated offerings compared to competitors.
2. Luxury Hospitality - The luxury hospitality industry can leverage the trend of Italian-inspired collections, such as Da Alfredo Positano, to capitalize on the nostalgic feelings of wealthy travelers who frequent luxurious resorts around the world.
3. Textile Manufacturing - The growing demand for fabrics such as silks, towelling, and cupro, as well as wools, mohair, and wool crepe, provides a promising opportunity for the textile manufacturing industry to expand their production and cater to the menswear fashion industry.
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