Streetwear-favorite footwear brand Vans partners up with contemporary retailer Union for a pack of custom-printed shoes. The launch features three of Vans' most iconic silhouettes — the 'Old Skool,' the 'Slip-On,' and the 'Authentic.'
The offered models combine a unique aesthetic while being functional and supportive. The sneakers make use of Vans' signature ComfyCush technology that assures wearers will be quick and comfortable on their feet. The aesthetics of the custom-printed shoes boast "Union's custom-made, brand-identifying Kente Cloth print" that can be immediately recognized by fans of the retailer.
In addition, the three sneaker silhouettes from the Vans x Union collaboration pay tribute to the retailer's history and are shown in a playful, contrast-boosting editorial that is also skate-themed.
Photo Credits: Union/ Obi B
Why This Trend Is Growing
- Custom-printed Shoes
- Opportunity for brands to collaborate with retailers and offer unique, personalized footwear options.
- Comfycush Technology
- Potential for footwear companies to develop and market comfortable and supportive shoe technology.
- Brand-identifying Prints
- Opportunity for retailers to create custom prints and collaborate with brands to enhance visual identity.
Industries Being Reshaped
- Footwear
- Potential for companies to incorporate custom-printing and comfortable technology in their shoe designs.
- Retail
- Opportunity for retailers to collaborate with brands and offer exclusive, customized products.
- Fashion
- Potential for fashion brands to explore custom print collaborations and create unique, recognizable designs.
