The 5TH SWISS has launched a Kickstarter for a capsule of ultra-slick and sophisticated customizable watches that are "Swiss-designed, Swiss-engineered, and Swiss-made." Embracing the ethos of high-quality production and elegance, individuals can select a pledge on the crowdfunding website and pick a timepiece from a total of 75 different variations that are dispersed throughout five bespoke collections. Thereafter, consumers are welcomed to make the product a little bit more personal and reflective of their style by choosing additional straps or a clasp upgrade.
All customizable watches are analog and the pledges include 18 styles of the 36 MM, 16 variations of the 41 MM, 17 versions of the 41 MM Chronograph, as well as 18 iterations of the 41 MM Automatic. In addition, consumers can opt-in for the Box Set that includes five limited edition Automatic customizable watches.
Photo Credits: The 5TH SWISS
What's Driving This Trend
- Customizable Swiss-made Timepieces
- There is an opportunity for high-end customization in the watch-making industry, utilizing Swiss-made precision.
- Direct-to-consumer Luxury Goods
- The trend of cutting out the middle-man in luxury item sales can offer savings to both manufacturers and consumers.
- Crowdfunding for High-end Products
- Crowdfunding sites present an opportunity for high-end product manufacturers to pre-sell and test demand for their products.
Who This Affects Most
- Luxury Watch Industry
- Swiss watchmakers and others can take advantage of customization technology to offer exclusive watches to consumers.
- E-commerce Industry
- Companies that utilize direct-to-consumer e-commerce sales models can leverage this business model to sell high-end goods.
- Crowdfunding Industry
- More high-priced luxury items are being presented and launched on crowdfunding websites, offering potential investors early access and exclusive discounts.
