Customizable Skincare Mask Sets

True and You's Custom Mask Kit Builds on a Base of Glacial Clay

The needs of everyone's skin are slightly different and Toronto's True and You recognizes this with its custom skincare mask kit. Your Custom Mask is a solution for building a face mask that delivers just the right kinds of results and it has the potential to suit a wide range of people, regardless of age or gender.

There are options for everyone based on their skin goals, and the kit builds off of a base of detoxifying Canadian glacial clay. Using the brand's skin quiz, it's easy to see which combinations will be the most supportive for healthy-looking skin. There are targeted solutions for calming, hydrating, rejuvenating, brightening and more, thanks to the power of ingredients like avocado oil, mango butter, vitamins and melon seed oi.

Customizable Skincare Solutions
Creating personalized skincare solutions is a potential disruptive innovation opportunity for the beauty industry.
Ingredient Personalization
Offering customizable skincare based on individual ingredients preferences could be a trend in beauty innovation.
Skin Quiz and Matchmaking
Developing a skin quiz and matchmaking tool to customize skincare regimens for each individual's skin type is a potential disruptive innovation opportunity for skincare.

Where This Applies

Beauty Industry
Customizable skincare masks kits are a potential new trend for cosmetics and skincare brands.
Wellness Industry
Personalized and customizable skincare solutions can be a potential disruptive innovation opportunity for the wellness industry.
Technology Industry
Developing a customizable skincare platform and skin quiz technology could be a trend for high-tech beauty startups.
SCORE
5.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 67%
Activity 80%
Freshness 11%