The not-yet-launched Cupidtino dating site will be accessible only to Apple users. There's a method behind all the madness: San Francisco-based Cupidtino says that diehard Mac & Apple fans often have a lot in common--personalities, creative professions, a similar sense of style and aesthetics, taste, and of course a love for technology.
Yes, the Cupidtino dating site discriminates against Flash and Internet Explorer, but Cupidtino will be 100% gay-friendly. Talk about progressive.
Implications - The Cupidtino Dating is a fantastic idea for niche dating site. What I particularly like about the concept is that Mac users are generally fanatics for their hardware and the dating site ensures that everyone will at least have that in common.
What's Driving This Trend
- Mac-only Dating
- Niche dating sites for specific user groups with shared interests.
- Technology-based Matchmaking
- Utilizing technology to bring together individuals with shared interests and values.
- Niche Marketing
- Targeting specific user groups with unique products and services.
Who This Affects Most
- Online Dating
- Opportunity for a unique, tech-based dating platform that targets specific user groups.
- Technology
- Opportunity to incorporate technology into matchmaking.
- Marketing and Advertising
- Promoting products or services to niche groups with unique interests and traits.
