Cult TV Apparel

UK Show "Fonejacker" Inspires Rise in Balaclava Sales

Hit UK TV show "Fonejacker" has inspired online sales of lookalike balaclavas, sunglasses and retro mobile phones for use at costume parties and in YouTube parodies.

The Channel 4 show features a balaclava-wearing prankster making bizarrely-voiced phone calls to unsuspecting members of the public.

Although the comedian behind the voice has recently been unmasked, this has not stopped the interest in all things "Fonejacker," including his trademark red and white striped mask. Outfits regularly fetch up to £30 on eBay and other similar online retailers.

Costume Party Accessories
Opportunity to create and sell balaclavas, sunglasses, and retro mobile phones for costume parties inspired by TV shows.
Youtube Parody Props
Disruptive innovation opportunity to provide balaclavas, sunglasses, and retro mobile phones for YouTube parodies based on TV shows.
TV Show Merchandise
Potential for creating and selling merchandise like balaclavas, sunglasses, and retro mobile phones inspired by popular TV shows.

Who This Affects Most

Costume and Party Supplies
Opportunity in the costume and party supplies industry to meet the demand for balaclavas, sunglasses, and retro mobile phones for costume parties inspired by TV shows.
Entertainment and Media
Possible disruptive innovation opportunity for the entertainment and media industry to create and market merchandise like balaclavas, sunglasses, and retro mobile phones based on popular TV shows.
Online Retailers
Opportunity for online retailers to capitalize on the demand for merchandise such as balaclavas, sunglasses, and retro mobile phones inspired by TV shows.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 5%
Activity 68%
Freshness 8%