Glittery Male Glam

The New Crystallized Swarovski Menswear Collection

Introducing a new collection that let men sparkle: the Crystallized Swarovski menswear collection. A group of international and Japanese fashion designers were tapped by the crystal retailer to design a range of apparel and accessories (including footwear) for men that would include the crystals Swarovski is famous for and other gemstones.

The new Crystallized Swarovski menswear collect was recently unveiled at a gala event in Aoyama, Japan. The range should be available in Spring 2010.

Male Crystal Fashion
The Crystallized Swarovski menswear collection introduces men's fashion apparel and accessories with Swarovski crystals and other gemstones.
Glamorous Men's Fashion
The inclusion of Swarovski crystals in men's fashion creates a new trend for men's glamour and luxury clothing.
Gender-neutral Fashion
The Crystallized Swarovski menswear collection challenges gender norms by introducing sparkling and luxurious elements in men's clothing and accessories.

Sectors Adopting This

Fashion
The Crystallized Swarovski menswear collection disrupts men's fashion industry by adding luxurious and sparkling elements in male clothing.
Jewelry
The Crystallized Swarovski menswear collection creates a new demand for men's jewelry with Swarovski crystals and other gemstones incorporated into the designs.
Retail
Retail stores specializing in men's fashion and jewelry are presented with an opportunity to gain a competitive edge by incorporating the Crystallized Swarovski menswear collection into their offering.
SCORE
1.8 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 36%
Activity 10%
Freshness 8%