Spin Master has expanded its lineup of Hatchimals Pixies toys with the addition of Crystal Flyers—a range of dolls that can fly with its user's help.
The Hatchimals Pixies come packaged in a beautiful glitter-covered egg, which they can be stored in to recharge. Once charged, kids can remove the toy from the egg and switch it on—activating its wings. Once the wings start to flutter, the pixie can be let go, and kids can control where she goes using their Pixie Power. With the built-in sensor, kids can tell the pixie to fly low or high by lowering and raising their hands.
To ensure the user's safety, Spin Master includes an auto-stop feature, which will instantly deactivate the toy's wings if they're touched.
Image Credit: Spin Master
Why This Trend Is Growing
- Levitating Toys
- The use of levitating technology presents opportunities for innovative toys that allow for unique interactive experiences.
- Interactive Dolls
- The integration of sensors and user control offers potential for the development of new doll products with enhanced interactivity.
- Novel Packaging
- Eye-catching packaging design and features can add significant value to toy products and increase consumer interest.
Industries Being Reshaped
- Toy Industry
- Levitating, interactive toys with innovative packaging can provide differentiation in an increasingly competitive toy market.
- Tech Industry
- The use of sensor technology in toys presents opportunities for partnerships with tech companies and the creation of new tech-based toys.
- Marketing Industry
- Appealing packaging design and features can contribute to memorable marketing campaigns and generate consumer buzz around new toy releases.
