Crystal Cashmere Skull Sweater for $2500
This cashmere sweater features a large black-crystal-detailed skull - combining the very soft and the very hard. Made by Libertine, this sweater sports extra long sleeves and a baggy fit. Frankly, I see a grey shirt with a skull and can't for the life of me justify the $2,500 USD price tag. Why write about it, then? I don't know.
Implications - It seems that today's consumer is fascinated with the macabre -- and designers are taking notice. Merging a skull with jewels, however, allows a brand to merge a popular theme without losing its message of opulence. Today's luxury brands must relax their hold on classic items and realize that following the ups and downs of pop culture and the fickle nature of consumers may be what ultimately brings success.
Implications - It seems that today's consumer is fascinated with the macabre -- and designers are taking notice. Merging a skull with jewels, however, allows a brand to merge a popular theme without losing its message of opulence. Today's luxury brands must relax their hold on classic items and realize that following the ups and downs of pop culture and the fickle nature of consumers may be what ultimately brings success.
