Abstract Lightweight Runners

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adidas' SPEEDFACTORY AM4 Sneakers Arrive is Cryptic Waves

— October 24, 2019 — Lifestyle
The adidas SPEEDFACTORY AM4 running shoes make another introduction -- this time, the model is complete in a pattern entitled 'Cryptic Waves.' The latest design is designed by Oswaldo Rodriguez, a designer and member of the sportswear label's Creator's Club.

The sneaker retains its lightweight construction and the low-top structure shows off this component with a lightweight black mesh making up the base foundation of the uppers. This is adorned with a contrasting pattern in the shape of an abstract wave. The print is most prominent on the medial and lateral midfoot area. This is complete in a dark gray along with white and gold, accompanied by three stripes branding accents and flecked lacing. The heel clip showcases a globe design and there are markers reading "Left" and "Right" on the medial area.


Image Credit: adidas

Trend Themes

  1. Lightweight Construction — Opportunity for developing innovative materials and manufacturing processes to create even lighter and more comfortable products.
  2. Abstract Pattern Design — Chance to incorporate unique and eye-catching designs to enhance the aesthetic appeal of products.
  3. Customizable Features — Potential for allowing customers to personalize their footwear with different color options or patterns.

Industry Implications

  1. Athletic Footwear — Opportunity to create high-performance sneakers that offer advanced comfort and style for athletes and fitness enthusiasts.
  2. Sports Apparel — Potential for integrating abstract patterns in other sportswear products, such as shirts or leggings, to cater to consumers seeking unique designs.
  3. Fashion Accessories — Possibility of incorporating abstract patterns and customizable features in other fashion accessories, such as bags or hats, to attract style-conscious consumers.
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