Outdoor-Centric Quilted Slip-Ons

New Balance Unveils its New CRV Mule v2 to Join its Ongoing Line

New Balance Korea continues to grow its outdoor-centric CRV line with the launch of the new CRV Mule v2. It is designed in a slip-on form and complete with straps along the forefoot and heel. The CRV Mule v2 also has a thicker look than the first version of the shoe and features a construction that fuses material including ripstop and synthetic leather.

At the bottom section of the shoe, there is an anti-slip rubber sole unit for traction. The brand also replaces the back trap and adds the pull tab on the heel. The iconic N logo is made in the form of woven straps to keep the foot secure in place with more branding throughout.

Image Credit: New Balance

Outdoor-centric Footwear
Opportunity to continue growing the CRV line and create more slip-on options for outdoor enthusiasts.
Quilted Construction
Innovation opportunity to further explore the use of quilting in athletic and outdoor footwear design.
Anti-slip Technology
Opportunity to develop and integrate new anti-slip technologies for footwear that can enhance safety and functionality.

Industries Being Reshaped

Athletic Footwear
New Balance's CRV line is just an example of how athletic footwear brands are continually innovating and expanding their product offerings.
Outdoor Gear
The CRV line is designed specifically for outdoor enthusiasts, highlighting the growth and demand in the outdoor gear industry.
Fashion and Style
The quilted slip-on design of the CRV Mule v2 combines style and functionality, which presents an opportunity for further innovation in the intersection of fashion and athletic wear.
SCORE
2.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 35%
Activity 26%
Freshness 16%