Salomon works in collaboration with RANRA by Arnar Már Jónsson and Luke Stevens on a new iteration of the Cross Pro footwear silhouette. It is dubbed 'Better' and the shoes mark the second collaborative installment between the two efforts following the previous work in late 2022. It has a sustainable design as the shoes are a low-top structure with two colorway palettes.
It kicks off with a blend of Cathay Spice, Bright Lime Green, and Kelp followed by a palette of Turmeric, Blazing Orange, and Scarlet Ibis. The uppers are made from cotton Ripstop materials detailed with exposed stitching to secure the foot in place alongside minimal lacing systems that can transform into heel tabs. The shoe is rounded out by extended tongue tags with co-branding accents.
Image Credit: Eddie Whelan, <a rel='nofollow' href='https://hypebeast.com/uk/2023/8/ranra-salomon-cross-pro-better-release-info'>hypebeast</a>, <a rel='nofollow' href='https://ranra.co.uk/'>ranra</a>
What Makes This Trend Stand Out
- Sustainable Footwear
- Opportunity for disruptive innovation in eco-friendly shoe manufacturing for a more sustainable future.
- Collaborative Design
- Potential for disruptive innovation in collaborative efforts between brands to create unique and innovative product offerings.
- Minimalistic Lacing Systems
- Disruptive innovation opportunity in the development of minimal lacing systems that can transform into heel tabs for added convenience and style.
Sectors Adopting This
- Footwear
- Potential for disruptive innovation in the footwear industry to incorporate sustainable materials and design practices.
- Fashion
- Opportunity for disruptive innovation in the fashion industry through collaborative efforts between brands to create unique and sustainable fashion products.
- Textile
- Disruptive innovation opportunity in the textile industry through the use of eco-friendly materials like cotton Ripstop for improved sustainability.
