During the MM6 AW22 show that was presented earlier this year, the footwear collection garnered global attention that highlights the cross high and low. It fuses elements that stem from style, runway, mountain, street, and more. Each shoe has opposing palettes including black and white along with bold red as the low-cut has hues of green, blue, grey, and tan.
The MM6 team speaks about the new shoe, stating that Our motivation was to create a shoe that could easily transition between cityscapes and the great outdoors — a single product that both maintained Salomon’s high-performance specifications and also resonated with MM6 Maison Margiela’s contemporary aesthetic. The core idea, though, was the same as it always is for us. Our goal was to push Salomon’s performance-driven designs to such an extreme that they seamlessly integrated into the MM6 Maison Margiela wardrobe .”
Image Credit: Highsnobiety
Why This Trend Is Growing
- Technical Fashion-forward Footwear
- Creating stylish and innovative footwear that blends elements from multiple genres and environments for a bold and unique look.
- High-performance Lifestyle Fashion
- Designing shoes that deliver exceptional performance while still fitting into the contemporary lifestyle aesthetic, providing the wearer with functionality and style at the same time.
- Hybrid Footwear Designs
- Developing shoes that combine multiple functionalities or styles to create a new product category with its unique selling proposition.
Industries Being Reshaped
- Fashion Retail
- Fashion brands can experiment with exciting and unconventional designs to create footwear that appeals to a wider audience while still meeting their performance needs.
- Outdoor Recreation
- Outdoor recreation companies can create fashionable and high-tech footwear that appeals to consumers who want durable and comfortable shoes for their outdoor adventures.
- Urban Fashion
- Urban fashion brands can take inspiration from outdoor or technical wear to create a new utility-meets-fashion aesthetic that appeals to modern consumers.
