CROSBY by Mollie Burch is a women's apparel line that features custom prints with vibrant colors and whimsical designs. The brand is dedicated to fighting social injustice, and a portion of its profits are donated to organizations that support victims of sex trafficking. In addition, its ethos is embodied in its slogan, #ShineYourBright that aims to empower women to be their brightest and boldest selves.
CROSBY by Mollie Burch recently unveiled its Spring 2020 collection that features the brand's signature bright colors with feminine silhouettes that embraces timeless elegance and luxurious aesthetic. The bespoke and whimsical series include dresses, jumpsuits, pants, and more with prices starting at $152.00 USD.
Image Credit: CROSBY by Mollie Burch
Why This Trend Is Growing
- Social Justice Apparel
- There is an opportunity for other apparel brands to integrate social justice causes and donate portions of profits to support victims.
- Empowerment Slogans
- Apparel lines can incorporate empowering slogans or messages to inspire and motivate customers to support social change.
- Custom Prints
- Custom prints and vibrant colors can be utilized by other apparel brands to create signature styles and visually represent their brand's mission and values.
Industries Being Reshaped
- Fashion
- Fashion industry can emphasize social responsibility and contribution to support organizations or causes to create ethical and sustainable brand images.
- Non-profit
- Non-profit organizations can collaborate with apparel brands to raise awareness and funds for their causes, while creating stylish and meaningful merchandise.
- Social Services
- Social service industries or organizations can partner with apparel brands to support and empower victims of social injustices.
