Crop Shop Boutique is an Australian activewear brand that combines functionality, quality, support, style, and comfort to offer premium pieces for the modern-day consumer. The brand offers leggings, sports bras, crop tops, and more, all guaranteed to be "squat proof" so that you can focus on what you're doing – not how you look.
Crop Shop Boutique was launched by fitness-enthusiast Rachel Dillon, a self-proclaimed expert on the style of clothing as she felt like she lived in activewear day-after-day, year-after-year. The brand has received countless 5-star reviews from fans all around the globe for its premium fit, superior fabric, and stunning designs.
Consumers can shop the entire Crop Shop Boutique collection online with prices starting at $39.99 CAD.
Image Credit: Crop Shop Boutique
What Makes This Trend Stand Out
- Functional Activewear
- Demand for activewear that combines style, comfort and functionality presents opportunities for innovative brands to create unique and affordable offerings.
- Squat-proof Clothing
- Increasing demand for athletic clothing that can withstand strenuous exercise without being see-through or uncomfortable presents opportunities for innovative fabric technologies.
- Direct-to-consumer Brands
- Growing interest in affordable and high-quality activewear presents opportunities for direct-to-consumer brands to compete with traditional retail outlets.
Sectors Adopting This
- Athletic Apparel
- The athletic apparel industry is ripe for disruptive innovation that combines style and function for consumers of various body types and workout regimes.
- E-commerce
- E-commerce companies that offer convenient, easy-to-use platforms for buying and selling activewear can gain significant market share.
- Fabric Manufacturing
- Innovative fabric manufacturing companies can capitalize on the growing demand for squat-proof activewear by creating technologically advanced materials.
