Crocs and Lisa Frank have teamed up to release five whimsical Jibbitz Charms. The Jibbitz Charms designs include a tiger, dolphin, rainbow unicorn, hippie aliens, and the Lisa Frank logo. This design might strike a chord with those who grow up throughout the 80s and 90s as Lisa Frank’s style was widely seen on school stationery.
Crocs made a post stating to “show the world your true colors” making reference to her bright, colorful, and whimsical designs. This collaboration is sure to appeal to the youth as well as to those who grew up seeing Lisa Frank’s art.
Fans of Lisa Frank and those who want to decorate their Crocs can purchase the Jibbitz Charms five-pack on the Crocs website.
Image Credit: Lisa Frank; Crocs; Twitter @Crocs
Key Themes Behind This Trend
- Artist-inspired Shoe Accessories
- Collaborations between shoe brands and artists/resources can lead to the creation of unique and visually appealing accessories.
- Nostalgia-inspired Designs
- Using designs from iconic brands of the past can appeal to both younger generations and those who grew up with those brands.
- Personalized Shoe Designs
- Customizable shoe accessories like Jibbitz Charms give consumers the opportunity to express themselves with their footwear.
Where This Applies
- Footwear Industry
- Collaborating with artists or popular visual media can help footwear brands create a unique image and become more relevant to younger consumers.
- Stationery Industry
- Iconic brands of stationery and office supplies can capitalize on the nostalgia trend by expanding into new product categories like shoe accessories.
- Marketing Industry
- Marketing firms can help connect brands with popular artists and designers to create unique and appealing collaborations.
