Just in time for the 2021 Lenten season, Wendy's has debuted a new Crispy Panko Fish Sandwich.
Wendy's is no stranger to seafood and the brand originally offered a Cod Sandwich that has since been discontinued. In place of the Cod Sandwich, Wendy's is now offering a Crispy Panko Fish Sandwich made with wild-caught Alaskan pollock fillet. The pollock fillet is fried up in a crunchy panko breading and paired with creamy dill tartar sauce, lettuce, dill pickles, and a slice of cheese on a fresh bun. The pollock fillet is said to have a buttery and flaky consistency, which works well with the savory notes of garlic and onion.
The new Crispy Panko Fish Sandwich at participating Wendy’s restaurants nationwide now through the 2021 seafood season.
Image Credit: Wendy's
What Makes This Trend Stand Out
- Panko-crusted Fish Sandwiches
- Fast food chains are innovating their fish sandwiches with unique breading options.
- Wild-caught Seafood
- Consumers are looking for higher quality fish options and seeking out sustainably-sourced, wild-caught seafood.
- Seasonal Menu Offerings
- Seasonal menu items provide opportunities for fast food chains to create buzz and drive sales during specific times of the year.
Sectors Adopting This
- Fast Food
- Fast food chains can capitalize on the trend of unique fish sandwich options by offering more diverse menu items and attracting seafood-loving consumers.
- Seafood
- As consumers become more environmentally conscious, there is a growing demand for sustainably-sourced, wild-caught seafood options in various industries.
- Marketing
- Marketers can take advantage of seasonal menu offerings by creating targeted campaigns and promotions to increase customer engagement and drive sales during specific times of the year.
