Crest Whitening Emulsions + Overnight Freshness Takes Seconds to Apply
Niko Pajkovic — March 9, 2022 — Fashion
References: crest & businesswire
Crest, a leading American toothpaste and oral hygiene brand, has announced that it will be expanding its award-winning line of at-home teeth whitening products with the launch Crest Whitening Emulsions + Overnight Freshness. The new product builds on the brand's original Crest Whitening products by adding the convenience of before bed application.
In addition, the new teeth whitening innovation utilizes a "breakthrough" formula that can be applied in seconds and does not need to be rinsed or brushed off. According to the company, Crest Whitening Emulsions + Overnight Freshness is also totally enamel-safe and will cause zero sensitivity -- both common concerns with at-home teeth whiteners.
“Whether you’re getting ready for an upcoming date or swiping on before bed, this new innovation – inspired by consumers’ preference to whiten their smile as part of their evening routine – is even more convenient and works to whiten teeth even while sleeping,” said Aly Venneri, Crest Teeth Whitening Brand Director.
Image Credit: Crest
In addition, the new teeth whitening innovation utilizes a "breakthrough" formula that can be applied in seconds and does not need to be rinsed or brushed off. According to the company, Crest Whitening Emulsions + Overnight Freshness is also totally enamel-safe and will cause zero sensitivity -- both common concerns with at-home teeth whiteners.
“Whether you’re getting ready for an upcoming date or swiping on before bed, this new innovation – inspired by consumers’ preference to whiten their smile as part of their evening routine – is even more convenient and works to whiten teeth even while sleeping,” said Aly Venneri, Crest Teeth Whitening Brand Director.
Image Credit: Crest
Trend Themes
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Before-bed Teeth Whitening — Crest expands its teeth whitening line with an enamel-safe before bed formula for added convenience and effectiveness.
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Breakthrough Formula — Crest utilizes a new formula that can be applied in seconds and does not require rinsing or brushing off, offering a disruptive innovation opportunity for the dental industry.
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Enamel-safe Whitening — Crest offers enamel-safe teeth whitening that doesn't cause sensitivity, creating an opportunity for other oral hygiene brands to follow suit.
Industry Implications
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Oral Hygiene — The oral hygiene industry could benefit from developing before-bed enamel-safe teeth whitening products, following Crest's product expansion.
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Dental Industry — Crest's breakthrough formula for teeth whitening without rinsing or brushing offers a disruptive innovation for the dental industry.
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Beauty Industry — Crest's new teeth whitening products can disrupt the beauty industry by promoting at-home and before-bed teeth whitening opportunities.
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