The ‘Crayola Color Chart’ is a very interesting data visualization project by a designer that goes simply by the pseudonym Velociraptor. The project consists of a graphic representation of all of the colors that the iconic crayon manufacturer has developed throughout its history.
What I particularly like about the ‘Crayola Color Chart’ is that it draws on something that I would have thought was fairly simple and reveals its complexity and depth. This is truly a phenomenal visual that I would love to hang in my home.
Implications - Youth consumers have a strong nostalgic attraction to elements from their collective childhood. The Crayola Color Chart is symptomatic of this desire to use elements from that time as fodder for pieces. Companies should take this attraction into account in order to form a more meaningful relationship with this group.
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