Some of the recurring themes that ran throughout the Fall/Winter 2017 Craig Green menswear collection included texture, inspiration from tapestry and exaggerated proportions. In all, the collection consisted of jackets, oversized quilted suits and jacquard sailor-style smocks that referenced medieval nobility, squires and men of the court.
Reportedly, garments from the Fall/Winter 2017 Craig Green menswear collection were inspired by flocked toys from the Sylvanian Families series, which set a direction for some of the materials, colors and textures explored in this collection.
As brocade and jacquard were once exclusively worn by the extremely wealthy in the Middle Ages, they remain fabrics that exude exclusivity, sophistication and even a touch of exoticism to this day.
What's Driving This Trend
- Texture
- Disruptive innovation opportunity: Develop new materials and fabrics with unique textures to create exclusive and sophisticated designs.
- Tapestry Inspiration
- Disruptive innovation opportunity: Combine traditional tapestry techniques with modern fashion designs to create visually striking and culturally rich garments.
- Exaggerated Proportions
- Disruptive innovation opportunity: Push the limits of traditional garment proportions to create avant-garde and statement-making fashion pieces.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Integrate innovative materials and designs into the fashion industry to create unique and high-end menswear collections.
- Fabric Manufacturing
- Disruptive innovation opportunity: Research and develop new weaving and textile production techniques to cater to the demand for exclusive fabrics like brocade and jacquard.
- Luxury Retail
- Disruptive innovation opportunity: Explore new ways to incorporate luxury fabrics and designs into the retail industry, creating a high-end shopping experience for customers.
