Craft Vic, an artistically-minded design store in Melbourne, has assembled a series of themed present arrangements. Photographers Eve Wilson and Paige Anderson executed this brilliant Christmas catalogs by sorting it within the headings of Objects, Sitting room, Textiles, Lounge room, Jewelry and Jewelry detail.
Wilson and Anderson's work represents the third of Craft Vic's annual Christmas catalogs. The grouped collection of gifts takes a considerable about of pressure off of shoppers who may be more interested in a general theme rather than a particular product. The products are at the same time wildly impressive as they are all handmade by local artisans. In this way Craft Vic aims to support its community members, and encourages visitors to its site to do the same with purchase.
Key Themes Behind This Trend
- Themed Present Arrangements
- Craft Vic's themed gift arrangements provide a convenient and curated shopping experience for customers.
- Handmade Local Artisan Products
- Craft Vic's emphasis on locally made, handmade products taps into the growing trend of supporting local businesses and artisans.
- Curated Christmas Catalogs
- Craft Vic's annual Christmas catalogs offer customers a carefully selected range of products, catering to those who prefer a theme-based gifting approach.
Where This Applies
- Retail/e-commerce
- Craft Vic's themed gift arrangements create an opportunity for online retailers to curate and offer themed gift sets to their customers.
- Local Artisan Market
- Craft Vic's focus on supporting local artisans highlights the potential for growth in the local artisan market sector.
- Gift and Lifestyle Retail
- Craft Vic's curated Christmas catalogs present an opportunity for gift and lifestyle retailers to offer themed gift sets and cater to customers looking for unique, handcrafted products.
