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The CPCR Ad Campaign Sadly Shows that "It Never Goes Away"

 - Jul 31, 2013
References: leoburnett & ibelieveinadv
The CPCR ad campaign (The Center For Protection Of Children’s Rights Foundation) is incredibly powerful. It shows that even if the occurrence of child abuse is nearly a lifetime away, the effects still linger. The print ads read simply and sadly, "It never goes away." This is illustrated through the images of two elderly people at the mercy of their violators.

Conceived and executed by the Leo Burnett ad agency branch based in Bangkok, Thailand, the CPCR ad campaign implores people to "help stop child abuse before it begins." It was art directed by Sanpathit Tavijaroen, Wantaya Thitipaisal and Sompat Trisadikun with creative direction by Keeratie Chaimoungkalo. The dark and tormented images were shot by photographer Chub Nokkaew of Chubcheevit Studio.