COVERCHORD is a retail label based in Tokyo and it recently launched an impressive editorial that captures some of the best pieces prepared for the Spring/Summer 2019 season. The range readily approaches the warmer weather, fusing looks drawn from brands such as Stone Island, Engineered Garments, Unused, and Digawel to name a few standout labels this season.
The style aesthetic boasts minimalistic perspectives, presented with some hits of bold hues to add the slightest contrast against the monotone color palette. Additional standout items from the editorial spotlight the orange colored ground coat created by Wellder as well as the jumpsuit done up in khaki presented by Aura Lee. All of the pieces in the range are now available to shop online at COVERCHORD.
Key Themes Behind This Trend
- Minimalist Fashion
- Opportunity for sustainable and ethical fashion brands to disrupt the industry with simple and versatile designs.
- Monochrome Fashion
- Opportunity for brands to offer diverse color options that appeal to a range of skin tones, genders, and personal styles.
- Technical Fashion
- Opportunity for fashion and tech companies to collaborate in creating smart textiles that enhance functionality and comfort.
Where This Applies
- Fashion Retail
- Opportunity for traditional retail brands to adopt an online-first approach to cater to digital-savvy consumers.
- Sustainable Fashion
- Opportunity for environmentally conscious brands to disrupt the fast fashion industry with eco-friendly materials and production methods.
- Smart Textile
- Opportunity for textile manufacturers to collaborate with tech companies to create wearable designs with enhanced features like weather resistance, UV protection, and moisture-wicking properties.
