For their runway showcase at Milan Fashion Week, the Costume National Spring 2010 collection was based around the phrase “tender heart, tough exterior” -- a theme that was clearly and cohesively displayed throughout the runway show.
The Costume National Spring 2010 line took the phrase literally, with vegetable dyed leather creating the “tough exterior” while soft and floaty fabrics made for “tender heart-ed” models strutting up and down the catwalk.
Implications - Although there are so many new items coming out every day, modern consumers are feeling the monotony of designs out there. Products that feature more than one aesthetic are appealing to those who desire a bit of experimentation in their purchases. Focusing on combining two styles could help a company grow its appeal.