The Cosmopolitan Turkey September 2014 Surf Time editorial squeezes in the last bit of summer just as fall kicks off. Photographer Ergin Turunc captured models Isabeau Hitijahubessy, Viktor Egyed and Cameron Adams as they posed before blue shores and white sand, a choice that will be most definitely be appreciated by readers of the magazine.
Stylist Ebruc Gulcek ensured that Hitijahubessy, Egyed and Adams matched the bright, sunny backdrop. As the trio went about a faux surfing trip, Gulcek made use of athletic apparel. On display were bright one piece bathing suits, crop sweaters, zip up track jackets, loose fitting shorts, thin bikini bottoms and racer back tank tops.
Although the beach doesn't always call for accessories, Gulcek took her ensembles over the top with reflective sunglasses, chunky running shoes and funky, bright jewelry.
Key Themes Behind This Trend
- Athletic Beachwear Fashion
- Fashion brands can capitalize on this trend by designing fashionable activewear that can be worn both at the beach and during physical activities.
- Surf Culture Influenced Fashion
- Fashion brands can create clothing lines that reflect surf culture, utilizing bright colors and prints, athletic cuts, and accessories such as reflective sunglasses and chunky running shoes.
- Beach Accessory Fashion
- Fashion brands can tap into beach accessory trends by designing eye-catching and funky jewelry pieces that complement beach and athletic apparel.
Where This Applies
- Fashion
- The fashion industry can take advantage of these trends by developing new lines of clothing and accessories inspired by beach fashion and surf culture.
- Athletic Apparel
- Athletic apparel brands can expand their offerings to include pieces that are specifically designed for the beach and water sports, with functional and stylish features that can cross over into everyday wear.
- Jewelry
- Jewelry companies can capitalize on beach and athletic fashion trends by designing pieces that are fun, colorful, and sporty, and can be worn both on and off the beach.
