Excuse-Dismissing Workout Editorials

The Cosmopolitan January 2014 Photoshoot Stars Chrissy Teigen

The Cosmopolitan January 2014 editorial is very motivational, which is perfect for an issue ringing in the new year. Titled 'Knock Out Your Excuses,' it addresses various rationalizations when it comes to missing out on a crucial workout session. Considering that many fitness and health goals have just been made, people might need this Cosmopolitan January 2014 editorial to keep them on track.

Starring model Chrissy Teigen, the Cosmopolitan January 2014 editorial rebutals such excuses as "A.M. workouts make me late for work" and "I have a date tonight." The bright and edgy images accompanying these helpful suggestions were shot by photographer Ben Watts of Art Department. The equally vibrant looks were put together by stylist Masha Orlov, who concentrated on making activewear look very sexy, which is not as hard as it seems.

Excuse-dismissing Workouts
Opportunity for fitness apps or services that offer motivational messages to help people stay on track despite daily excuses.
Activewear Fashion
Opportunity for activewear companies to create stylish and attractive workout clothes that make people feel confident and sexy.
Fitness Editorials
Opportunity for media companies to produce motivational and inspiring content, such as workout editorials, that encourage people to stay committed to their fitness goals.

Where This Applies

Fitness Industry
The fitness industry can leverage these trends by providing new and innovative services that help individuals overcome obstacles and stay motivated on their fitness journey.
Fashion Industry
The fashion industry can create stylish and attractive activewear that inspires people to feel good about themselves while working out.
Media Industry
The media industry can use these trends to generate content that motivates and inspires individuals to stay committed to their fitness goals.
SCORE
3.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 42%
Activity 51%
Freshness 8%

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