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Analog Watch Co. Thinks Outside of the Box with Its Latest Somm Collection

 - Oct 3, 2018
References: kickstarter & design-milk
These cork watches utilize alternative band materials and make use of an interesting coloring technique. For its 'Somm Collection,' Analog Watch Co. leverages the staining properties of tannins — an organic substance that gives wine its flavor, as well as the culprit behind pesky teeth stains. The result is a beautiful set of cork watches that are sustainable, minimalist and interesting. For color options, Analog Watch Co. makes its timepieces available in wine-dyed red and blue, as well as natural, black and white cork. The dials offer a soft contrast to the band as they feature brushed metal that is informed by Rosés, Cassis, Chardonnays, and Sakes.

In addition to using environmentally friendly materials, the company has committed to planting an oak tree for every cork watch sold.