Famous Brazilian team Corinthians' kit for the 2014-15 season was designed by Nike and celebrates the club's uniform during its heyday in the 1970s. The new kit will be worn for the first time at Corinthians' home match on July 27.
The home kit features four bold black stripes on the front as well as the return of a v-shaped neck. The inside of the jersey features a tab displaying the image of Saint George, the club's patron saint. The shorts are black and the socks, white.
Corinthians' kit for away games mirrors the home kit in design but with the colors reversed.
The two kits, which features the latest in Nike performance innovation and environmentally friendly design, will be made available on August 6 from Nike's official website and select Nike stores.
Key Themes Behind This Trend
- Retro Soccer Kits
- Opportunity for sports apparel companies to tap into the nostalgia trend and create modern versions of classic soccer kits.
- Environmental-friendly Design
- Potential for companies to innovate in sustainable materials and production processes for sports apparel.
- Online Sales of Sports Apparel
- Growing market for online retailers to sell official sports kits directly to consumers.
Where This Applies
- Sports Apparel
- Innovative sports apparel companies can capitalize on the demand for retro soccer kits and eco-friendly designs.
- E-commerce
- Opportunity for online retailers to expand their offerings and cater to the demand for official sports kits.
- Sustainable Fashion
- Emerging industry that can incorporate environmentally friendly design principles into sports apparel manufacturing and distribution.
