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Cheese-Stuffed Burrritos

The New Core Burritos from Taco Bell Feature a Cheesy Center

— March 15, 2016 — Lifestyle
Taco Bell recently began testing its new Core Burritos in the Toledo area. With a growing demand for hand-held snackfoods, this new dish could be a hit among consumers on the go.

The new Core Burritos feature manys of the same toppings as the existing Quesarito, but in the reverse order. This means that inside of a quesadilla wrapped around a meaty center, the new Core Burritos consists of tortillas lined with meat and wrapped around a cheesy center. For the meat, customers can choose between seasoned ground beef, steak or chicken, Customers can also choose a spicy version of the dish, made with jalapenos or a crunchy version featuring red tortilla chips.

With their compact design and affordable price tag, the burritos are a perfect option for consumers looking for a meal on the go.
Trend Themes
1. Hand-held Convenience Foods - Taco Bell's new Core Burritos fit the growing demand for hand-held convenience foods, presenting opportunities for innovative takes on this trend.
2. Reverse Order Toppings - The Core Burritos' reverse order toppings offer an opportunity for other fast food chains to experiment with different arrangements to create a unique selling point.
3. Customization Options - Taco Bell's offer of customization options, such as meat selections and spicy or crunchy versions, showcases the potential for personalized and varied items.
Industry Implications
1. Fast Food - The reverse order toppings and customizable options in the Core Burritos present opportunities for other fast food competitors to replicate or build upon these features.
2. Convenience Stores - With their small size and affordability, the Core Burritos could be a prime option for convenience stores looking to expand their food offerings with hand-held meal options.
3. Frozen Foods - The popularity of hand-held snack foods could translate into demand for frozen versions of the Core Burritos or similar items in the frozen food aisle.
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