If you are a huge fan of The Fault in Our Stars, this cool chain is a subtle way to show your love. The Okay? Okay. Keychain is official merchandise available from the DFTBA store.
DFTBA, or Don't Forget To Be Awesome, is a slogan and online shop associated with The Fault in Our Stars author John Green. Green, along with his brother Hank Green, form the YouTube duo the Vlogbrothers. With an online community built around their brand, it makes sense that fans would want to support John Green's book, which was also a huge blockbuster hit.
This cool keychain makes a great stocking stuffer for moderate to hardcore fans, including those who saw The Fault in Our Stars three times in theaters and cried harder each time.
What's Driving This Trend
- Book-inspired Merchandise
- Opportunity to create merchandise inspired by popular books and franchises for avid fans.
- Online Community Building
- Opportunity to build an online community around a brand or franchise for increased customer engagement and loyalty.
- Subtle Fan Merchandise
- Opportunity to innovate in the creation of subtle fan merchandise items for those who want to show their support in a more understated way.
Who This Affects Most
- Publishing
- Publishers can create their own merchandise lines for their popular titles or franchises.
- Film/tv
- Film and TV production studios can create merchandise line inspired by their properties to sell to fans.
- E-commerce Retail
- Online retailers can use subtle fan merchandise to attract a niche audience and build brand loyalty.
