Drake's has expanded its lineup of snack cakes with the debut of Cookies & Creme Brownies.
Available from convenience stores across the eastern United States, Drake's Cookies & Creme Brownies are a "sweet tooth satisfier" that brings together two classic American treats. The new snack cakes consist of chewy fudge brownies topped with a velvety white icing and chocolate cookie crumbles. The result is a rich chocolaty treat with a delightful cookie crunch. As the company's Associate Brand Manager Chip Stenberg explains: "Drake's fans will enjoy plenty of real chocolate cookie crumbles on each delicious fudge brownie." Each box contains six brownies and each one is individually wrapped for easy snacking on the go.
Image Credit: <i> Drake's.</i>
Key Themes Behind This Trend
- Combination Snack Foods
- The trend of combining classic snack foods to create new products such as Drake's Cookies & Creme Brownies opens opportunities for using nostalgia to attract consumers.
- Single-serve Packaging
- Convenient, single-serve packaging like that of Drake's Cookies & Creme Brownies highlights the trend towards snacks that can be easily eaten on the go without the need for utensils.
- Indulgent Treats
- The growing trend for indulgent treats that provide a sweet satisfaction for consumers is seen in Drake's launch of Cookies & Creme Brownies.
Where This Applies
- Baked Goods
- The baked goods industry could utilize the trend towards combination snack foods to create new, innovative products.
- Convenience Stores
- Convenience stores can take advantage of the single-serve packaging trend and offer more indulgent treats like Drake's Cookies & Creme Brownies to attract on-the-go consumers.
- Chocolate Manufacturing
- Chocolate manufacturers can capitalize on the trend for indulgent treats and offer products that combine classic snack foods to create unique, memorable flavor experiences.
