With Google+ quickly descending into obscurity, Google has created a new content-sharing platform for those who are looking for a simple way to discuss different topics with like-minded individuals.
Google's new app is called 'Spaces' and it is a stand-alone platform that combines Google Chrome, YouTube and Search into a single tool. Once downloaded, users can created individual 'spaces' dedicated to different topics. They can then share content from the web and YouTube directly within the app. There is also a conversation feature that allows users to see what what other users are currently discussing.
Ideal for small groups such as book clubs, study groups and families, the app provides and easy way for multiple people to discuss specific topics of interest.
Key Themes Behind This Trend
- Content-sharing Platforms
- Opportunity for developing new and user-friendly content sharing platforms which provide a space for people with specific interests to share and interact
- Group Conversation Apps
- Opportunity for building group conversation apps that make it easy for small groups with specific interests to discuss and share content within a closed network
- Specialized Social Networks
- Opportunity for creating specialized social networks where users can share and discuss content with other like-minded individuals based on specific topics of interest
Where This Applies
- Social Media
- Opportunity for social media companies to create new platforms or features that provide more specific and organized ways for users to share and engage with content
- Education
- Opportunity for educational institutions and companies to develop group conversation apps that can be used as a tool for students to discuss and collaborate on coursework and assignments
- Marketing
- Opportunity for marketing agencies to use specialized social networks to reach out to specific audiences for targeted campaigns and information dissemination
